Commentary on the 2012 logo
June 7th, 2007 by Brett
Brandisaster 2012: The London Olympics
Paul Hirsch from Whir.com writes: “I know enough about branding and the corporate identity process to be pretty dangerous, but it takes a special level of skill to be as dangerous as Wolff Olins, the creators of the logo and brand package of the London 2012 Olympic Games.” More…
Failure succeeds for London 2012 logo
International Herald Tribune: Has any marketer ever gotten more for its money than the London Olympics organizers when they introduced a new logo for the 2012 Games? All right, some of the descriptions in the British tabloids - a “toileting monkey,” a “broken swastika” - were less than kind. And the news that a video about the emblem caused epileptic seizures was hardly a public relations dream. For the most part, however, the logo introduction was a textbook example of marketing in the Web 2.0 era. More…
The 2012 Olympic Logo: A rant
From a commentary by Coudal Partners , a Chicago-based design agancy: “The London 2012 Olympic logo was revealed yesterday, and it seems to be almost universally loathed. Even designers seem reluctant to defend it. We posted a link to the BBC story this morning with no comment aside from, ‘Hmmmm.’ Just like you, our first reaction was shock. But we talked about it all morning. By 3pm, we decided we love it. And here are ten reasons why you should, too.” More…
‘A puerile mess and a commercial scandal’
Stephen Bayley comments in The Telegraph: “Mesmerised as if confronting a nasty incident in traffic, we gaze at the Olympic logo. It is a puerile mess, an artistic flop and a commercial scandal. There are a thousand small design studios who could have done a better job for much less money. But muddled national enterprises tend to get the logos they deserve.” More…
Why we should give London 2012 logo a chance
BBC Sport Editor’s blog: “London 2012’s new logo has got the country talking - not in the manner the organisers would have hoped - but it has certainly made a splash, which may not be a bad thing in the long run.” More…
Why the 2012 Olympics logo is shit
Chris Applegate of qwghlm.co.uk (apparently so named “because all the other domain names were taken”) explains why the 2012 logo is unsuitable for the internet, despite London 2012’s claims that it was designed with things like the internet in mind. More…
‘Oh no’ logo
BBC News: It has received a mauling from the public, but what do branding experts make of the new Olympics 2012 logo? Talk about pressure. This is a logo which took a year to design and has to help raise £2bn of private money to pay for the running of the Games. More…
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